Main Street Duncan/Mission Statement

Mission Statement

The Purposes For Which The Main Street Duncan
Organization Is Formed

To preserve the heritage of the Downtown Duncan
Historic District, which includes 7th to 11th streets
from Oak to Willow.

We Will protect and promote the history of Duncan
and the historical architectural heritage of the city.

We Will encourage restoration and new businesses to
locate in the Downtown Duncan Historic District.

We Will promote the Downtown Historic district.

We will revitalize and beautify the Downtown area
to attract more tourists and consumers.

We will follow the four point approach to downtown
revitalization and remain enrolled in the State and
National Main Street program,
which we became a part of in 1986.
There are currently 42 main Street
programs in Oklahoma.

Main Street Four Point Approach

Main Street Duncan is part of the National Main Street
Program. In Oklahoma, 42 towns are currently enrolled in
the program. Main Street Duncan has been a member of
the program since 1986. We follow the guidelines of the
4 Point Approach, set forth by the Oklahoma Department
of Commerce, Main Street Center.

A community's central business district often accounts for
as much as 30 percent of a town's jobs and 40 percent of its
tax base. Main Street is more than an economic asset. It is
also a community's crossroad, a place in our hearts and
minds that evokes strong emotions and helps define our
identity. In recent years, many approaches to downtown
revitalization, from urban renewal to paint-up and fix-up
projects have failed because they focused on just one or
two problems rather than dealing with the full spectrum of
interrelated issues that affect traditional commercial
districts. The National Trust for Historic Preservation's Main
Street program offers an approach to downtown
revitalization that has been successful in more than a
thousand towns and cities throughout the country.
The four points described here are
the keys to success of the Main street approach.

Organization

Organization means getting everyone working toward the
same goal. The tough work of building consensus and
cooperation among the groups that have an important
stake in the district can be eased by using the
common-sense formula of a volunteer-driven program and
an organizational structure of board and committees.

Economic Restructuring

Economic restructuring means finding a new purpose for
Main Street's enterprises. By helping existing Downtown
businesses expand and recruiting new ones to respond to
today's market, Main Street programs help convert unused
space into productive property and sharpen the
competitiveness of business enterprises.

Design

Design means getting Main Street into top physical shape.
Capitalizing on its best assets; such as historic buildings and
traditional downtown layout is just part of the story. An
inviting atmosphere created through window displays,
parking areas, signs, sidewalks, street lights, and landscaping
conveys a visual message about what Main Street is and
what it has to offer.

Promotion

Promotion means selling the image and promise of Main
Street to all prospects. By marketing the district's unique
characteristics to shoppers, investors, new businesses and
visitors, and effective promotion strategy forges a positive
image through advertising, retail promotional activity,
special event, and marketing campaigns
carried out by local volunteers.